{"id":1129,"date":"2014-12-01T12:00:12","date_gmt":"2014-12-01T17:00:12","guid":{"rendered":"https:\/\/blogs.mathworks.com\/cleve\/?p=1129"},"modified":"2018-11-12T03:33:23","modified_gmt":"2018-11-12T08:33:23","slug":"mathworks-logo-part-five-evolution-of-the-logo","status":"publish","type":"post","link":"https:\/\/blogs.mathworks.com\/cleve\/2014\/12\/01\/mathworks-logo-part-five-evolution-of-the-logo\/","title":{"rendered":"MathWorks Logo, Part Five, Evolution of the Logo"},"content":{"rendered":"<div class=\"content\"><!--introduction--><p>Our plots of the first eigenfunction of the L-shaped membrane have changed several times over the last fifty years.<\/p><!--\/introduction--><h3>Contents<\/h3><div><ul><li><a href=\"#089324bb-9c20-4be3-aeee-c479aac2ca78\">1964, Stanford<\/a><\/li><li><a href=\"#b0abc796-e525-4cd3-87af-9c5f10939c4d\">1968, University of Michigan<\/a><\/li><li><a href=\"#7b42d9f2-7e4a-4734-b149-934e21697acf\">1985, MATLAB 1.0<\/a><\/li><li><a href=\"#a160dc51-f0ea-4e30-8289-8fdd74451a09\">1987, MATLAB 3.5<\/a><\/li><li><a href=\"#3196e072-f600-46f7-9914-588d160d92b4\">1992, MATLAB 4.0<\/a><\/li><li><a href=\"#b34a451e-db89-4743-ad91-310bb0d6cadb\">1994, MATLAB 4.2<\/a><\/li><li><a href=\"#37326ed8-8016-4629-9269-3857ddbc178f\">1996, MATLAB 5.0<\/a><\/li><li><a href=\"#721e7325-0b10-4b81-a864-04634574b0ac\">1990, Nantucket Beach<\/a><\/li><li><a href=\"#dd2db994-8e0a-4396-a6bc-3ef60f371dd6\">More reading<\/a><\/li><\/ul><\/div><h4>1964, Stanford<a name=\"089324bb-9c20-4be3-aeee-c479aac2ca78\"><\/a><\/h4><p>Ph.D. thesis.  Two dimensional contour plot.  Calcomp plotter with ball-point pen drawing on paper mounted on a rotating drum.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/Lcontour.png\" alt=\"\"> <\/p><h4>1968, University of Michigan<a name=\"b0abc796-e525-4cd3-87af-9c5f10939c4d\"><\/a><\/h4><p>Calcomp plotter.  Math department individual study student project. Original 3d perspective and hidden line algorithms.  Unfortunately, I don't remember the student's name.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_umich.png\" alt=\"\"> <\/p><h4>1985, MATLAB 1.0<a name=\"7b42d9f2-7e4a-4734-b149-934e21697acf\"><\/a><\/h4><p>The first MathWorks documentation and the first <tt>surf<\/tt> plot. Apple Macintosh daisy wheel electric typewriter with perhaps 72 dots-per-inch resolution.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_1984.png\" alt=\"\"> <\/p><h4>1987, MATLAB 3.5<a name=\"a160dc51-f0ea-4e30-8289-8fdd74451a09\"><\/a><\/h4><p>Laser printer with much better resolution.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_L35.png\" alt=\"\"> <\/p><h4>1992, MATLAB 4.0<a name=\"3196e072-f600-46f7-9914-588d160d92b4\"><\/a><\/h4><p>Sun workstation with CRT display and color.  Hot colormap, proportional to height.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_L40.png\" alt=\"\"> <\/p><h4>1994, MATLAB 4.2<a name=\"b34a451e-db89-4743-ad91-310bb0d6cadb\"><\/a><\/h4><p>A hand made lighting model.  I have to admit this looks pretty phony today.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_L42.png\" alt=\"\"> <\/p><h4>1996, MATLAB 5.0<a name=\"37326ed8-8016-4629-9269-3857ddbc178f\"><\/a><\/h4><p>Good lighting and shading.  But at the time this was just a nice graphics demonstration.  It was a few more years before it became the official company logo.<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/logo_L50.png\" alt=\"\"> <\/p><h4>1990, Nantucket Beach<a name=\"721e7325-0b10-4b81-a864-04634574b0ac\"><\/a><\/h4><p>A prototype 3d printer.  Pure granular silicon, a few dozen grains per inch. (Thanks to Robin Nelson and David Eells for curating photos.)<\/p><p><img decoding=\"async\" vspace=\"5\" hspace=\"5\" src=\"https:\/\/blogs.mathworks.com\/images\/cleve\/beach.png\" alt=\"\"> <\/p><h4>More reading<a name=\"dd2db994-8e0a-4396-a6bc-3ef60f371dd6\"><\/a><\/h4><p>Cleve's Corner, \"The Growth of MATLAB and The MathWorks over Two Decades\", <a href=\"https:\/\/www.mathworks.com\/company\/newsletters\/articles\/the-growth-of-matlab-and-the-mathworks-over-two-decades.html\">MathWorks News&amp;Notes, Jan. 2006<\/a>.<\/p><script language=\"JavaScript\"> <!-- \r\n    function grabCode_3f2db4428d30429c9bf35b0a27d44e7f() {\r\n        \/\/ Remember the title so we can use it in the new page\r\n        title = document.title;\r\n\r\n        \/\/ Break up these strings so that their presence\r\n        \/\/ in the Javascript doesn't mess up the search for\r\n        \/\/ the MATLAB code.\r\n        t1='3f2db4428d30429c9bf35b0a27d44e7f ' + '##### ' + 'SOURCE BEGIN' + ' #####';\r\n        t2='##### ' + 'SOURCE END' + ' #####' + ' 3f2db4428d30429c9bf35b0a27d44e7f';\r\n    \r\n        b=document.getElementsByTagName('body')[0];\r\n        i1=b.innerHTML.indexOf(t1)+t1.length;\r\n        i2=b.innerHTML.indexOf(t2);\r\n \r\n        code_string = b.innerHTML.substring(i1, i2);\r\n        code_string = code_string.replace(\/REPLACE_WITH_DASH_DASH\/g,'--');\r\n\r\n        \/\/ Use \/x3C\/g instead of the less-than character to avoid errors \r\n        \/\/ in the XML parser.\r\n        \/\/ Use '\\x26#60;' instead of '<' so that the XML parser\r\n        \/\/ doesn't go ahead and substitute the less-than character. \r\n        code_string = code_string.replace(\/\\x3C\/g, '\\x26#60;');\r\n\r\n        copyright = 'Copyright 2014 The MathWorks, Inc.';\r\n\r\n        w = window.open();\r\n        d = w.document;\r\n        d.write('<pre>\\n');\r\n        d.write(code_string);\r\n\r\n        \/\/ Add copyright line at the bottom if specified.\r\n        if (copyright.length > 0) {\r\n            d.writeln('');\r\n            d.writeln('%%');\r\n            if (copyright.length > 0) {\r\n                d.writeln('% _' + copyright + '_');\r\n            }\r\n        }\r\n\r\n        d.write('<\/pre>\\n');\r\n\r\n        d.title = title + ' (MATLAB code)';\r\n        d.close();\r\n    }   \r\n     --> <\/script><p style=\"text-align: right; font-size: xx-small; font-weight:lighter;   font-style: italic; color: gray\"><br><a href=\"javascript:grabCode_3f2db4428d30429c9bf35b0a27d44e7f()\"><span style=\"font-size: x-small;        font-style: italic;\">Get \r\n      the MATLAB code <noscript>(requires JavaScript)<\/noscript><\/span><\/a><br><br>\r\n      Published with MATLAB&reg; R2014b<br><\/p><\/div><!--\r\n3f2db4428d30429c9bf35b0a27d44e7f ##### SOURCE BEGIN #####\r\n%% MathWorks Logo, Part Five, Evolution of the Logo\r\n% Our plots of the first eigenfunction of the L-shaped membrane have changed\r\n% several times over the last fifty years.\r\n\r\n%% 1964, Stanford\r\n% Ph.D. thesis.  Two dimensional contour plot.  Calcomp plotter with\r\n% ball-point pen drawing on paper mounted on a rotating drum.\r\n%\r\n% <<Lcontour.png>>\r\n\r\n%% 1968, University of Michigan\r\n% Calcomp plotter.  Math department individual study student project.\r\n% Original 3d perspective and hidden line algorithms.  Unfortunately,\r\n% I don't remember the student's name.  \r\n%\r\n% <<logo_umich.png>>\r\n\r\n%% 1985, MATLAB 1.0\r\n% The first MathWorks documentation and the first |surf| plot.\r\n% Apple Macintosh daisy wheel electric typewriter with perhaps\r\n% 72 dots-per-inch resolution.\r\n%%\r\n% <<logo_1984.png>>\r\n\r\n%% 1987, MATLAB 3.5\r\n% Laser printer with much better resolution.\r\n%\r\n% <<logo_L35.png>>\r\n\r\n%% 1992, MATLAB 4.0\r\n% Sun workstation with CRT display and color.  Hot colormap,\r\n% proportional to height.\r\n%\r\n% <<logo_L40.png>>\r\n\r\n%% 1994, MATLAB 4.2\r\n% A hand made lighting model.  I have to admit this looks pretty phony today.\r\n%\r\n% <<logo_L42.png>>\r\n\r\n%% 1996, MATLAB 5.0\r\n% Good lighting and shading.  But at the time this was just a nice graphics\r\n% demonstration.  It was a few more years before it became the official\r\n% company logo.\r\n%\r\n% <<logo_L50.png>>\r\n\r\n%% 1990, Nantucket Beach\r\n% A prototype 3d printer.  Pure granular silicon, a few dozen grains per inch.\r\n% (Thanks to Robin Nelson and David Eells for curating photos.) \r\n%\r\n% <<beach.png>>\r\n\r\n%% More reading\r\n% Cleve's Corner, \"The Growth of MATLAB and The MathWorks over Two Decades\",\r\n% <https:\/\/www.mathworks.com\/tagteam\/72887_92020v00Cleve_Growth_MATLAB_MathWorks_Two_Decades_Jan_2006.pdf\r\n% MathWorks News&Notes, Jan. 2006>.\r\n\r\n##### SOURCE END ##### 3f2db4428d30429c9bf35b0a27d44e7f\r\n-->","protected":false},"excerpt":{"rendered":"<div class=\"overview-image\"><img src=\"https:\/\/blogs.mathworks.com\/cleve\/files\/feature_image\/montage.jpeg\" class=\"img-responsive attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/div><!--introduction--><p>Our plots of the first eigenfunction of the L-shaped membrane have changed several times over the last fifty years.... <a class=\"read-more\" href=\"https:\/\/blogs.mathworks.com\/cleve\/2014\/12\/01\/mathworks-logo-part-five-evolution-of-the-logo\/\">read more >><\/a><\/p>","protected":false},"author":78,"featured_media":1132,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,4,25],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/posts\/1129"}],"collection":[{"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":8,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":4142,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/posts\/1129\/revisions\/4142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.mathworks.com\/cleve\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}